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Last year, 7.1 million single Britons looked for a partner online, 800,000 more than in 2011, when, according to uk, there were 6.3 million.But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.One woman who is no stranger to the various pitfalls of dating services is Aileen Edwards, a 61-year-old health worker who cares for dementia sufferers. In her spare time she enjoys theatre, swimming and the great outdoors.She says she “isn’t looking for a major spark” but is searching for a man with a good sense of humour to share her life with. The first blow was when she fell victim to a scammer on an online dating site.
When contacted by Telegraph Money, Elite Singles admitted that disappointment over the number of paying members was a “very common” complaint.In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.Because of this it had suspended her account, even though she had not asked for this to happen.Searchmate has now offered Aileen a full refund of £1,295.